Christmas, that is.
Businesses benefit from the festive season. It’s a remarkable opportunity to keep in touch, make sales, say thank you and celebrate the year’s achievements. And it only happens once a year.
Do you have a plan? Have you thought about it? If not, now’s the time!
Whether you’re someone who starts counting sleeps in January and wondering how long it is until you can watch Elf and the Muppets Christmas Carol guilt-free, or whether you’re, like me, in denial for as long as possible, avoiding Christmas music and adverts, and refusing to shop or put a tree up until Christmas Eve.
Either way, professionally-speaking, it is a case of ‘who snoozes loses’. Don’t worry, we have your back. Here are some of our snazziest ideas for wowing your customers, partners and colleagues this Christmas.
Bring your personality
Off the shelf Christmas cards miss out on the chance to promote your business and brand, so always go bespoke and make it personal. Whether it’s humourous, elegant, creative, friendly, approachable, quirky or playful, don’t forget to use your brand’s colours or logo where possible, and link the imagery to your product or service.
Stand out from the crowd
Christmas is a rich opportunity, so everyone’s on the same band wagon. There is lots of noise. Make sure your message gets noticed.
Make time to prepare
It’s a sneaky time of year, one that always seems to arrive faster than expected. Don’t let it be an after-thought, make time to get your cards and gifts sooner rather than later.
Get the whole team involved
Dress up, have fun and make a comic Christmas card. Here are two very silly ideas:
• Great for a noisy sales team: A card with ‘Silent Night’ written at the bottom with a picture of the team wearing Christmas hats, tangled up together with fairy lights and a strip of red gaffa tape over each of their mouths.
• Dress up as funny snowmen and women by wrapping team members in loo roll, like mummies, and then finishing off the effect with a scarf, buttons and woolly hat.
Demonstrate your social conscience
Ask Ebeneezer Scrooge, he learnt the hard way, Christmas is a time for being charitable and sharing. Show your caring side by choosing a card where a tree is planted or a donation is made to charity.
Express genuine gratitude
One straightforward way to stand out is to make your message meaningful. Say something real and heartfelt and people will listen. If it’s been an honour and a pleasure to work together, why not say so?
Think outside the rectangle
Drop the right angles and design a cut-out card. It could be in the shape of a Christmas tree or a threaded snowflake, wreath or diamond to dangle on a tree.
There’s no time like the present. 21st Century Print provides design, print and distribution, so take inspiration and get started right away.
Sending shop-bought cards is always an option but, if you ask us, it’s a wasted opportunity. You’re about to contact all of the people who make it possible for you to be in business, it’s worth making it count.
For your bespoke corporate Christmas cards, contact us or call us on 0845 3893860 today.