How we developed the ultimate launch branding solution
When it comes to a launch, whether it is a new business, a rebrand or an addition to your range, there is an extraordinary, tingly kind of excitement. You’ve had the insight, made a plan, crunched the numbers and secured investment, and now you have both the conviction and the means to make it happen. This moment might have been years in the making. You’re completely ready to jump in. The time is now!
For most entrepreneurs and business people, there is a kind of frustrated impatience that accompanies a launch. Once everything is good to go, well, that’s it, you want to get going. It often takes too much time to get launch materials in place. That is time when you would prefer to be out in the world, trading and starting to recoup the outlay.
This is where 21st Century Print’s menu of Brand Packages comes into play. You can have a full portfolio of stationery and marketing materials ready in next to no time at all. Place your order on Monday, sign off the artwork on Thursday and be gliding into an exhibition branded and looking professional the very next Friday. That’s right, with no hold-ups, it is less than two weeks for the entire process.
With options including logo design, business cards, a roller banner, promotional leaflets, postcards, pens, letterheads and compliment slips, you could have everything you need to introduce your brand, attend exhibitions and present a professional identity to the world straightaway.
Rolling everything into a package makes for an unbelievably cost-effective and efficient solution. Instead of liaising with creatives and printers over each item independently, negotiating endless quotes and revisions, there is one straightforward point of contact. And one defined, clear, upfront cost that will get the whole job done.
It ensures complete consistency with a uniformed and cohesive brand identity, like pieces of a jigsaw puzzle that belong together. Consistency is such a key ingredient in achieving professional presentation too. It helps to build relationships and trust, showing that you know what you are doing, care and will do a great job. It’s that all-important first impression.
Printed materials are so much more personal and tactile, more real if you like. Many of you will be able to relate to the buzz of seeing your logo in print for the very first time, or your idea spelled out across a flyer. Somehow, it’s often the moment when it all becomes real, the “Wow, we are really doing it!” moment.
There are four options; Basics, Basics Plus, Launch Pad and Expo. The first two are primarily geared for start-ups and the second ones are better suited to rebrands or product launches within existing businesses, trade shows and exhibitions.
However, we are realists. We’ve taken into to account the uniqueness of each and every business and certainly aren’t expecting everyone to conform to a package. So, if you’d like a little something added in or taken out, ask away. The focus is on giving you exactly the right toolkit that you need to achieve your aims. You have the flexibility to swap and exchange elements, and the price will be amended accordingly and agreed with you in advance.
Finally, don’t worry, if you are already established, launched and trading, there is plenty on offer at 21st Century Print for you too. We have recently published a Catalogue Design and Print Guide packed full of pragmatic advice to read before embarking on a catalogue production project. It covers topics such as image quality, the technicalities of print colour, size, paper quality and layout. Maybe this sounds a little dry, but each needs careful consideration before beginning to collate content. The guide is available for free on our website, just click on the banner here.