Why Auction Houses Should Use A Print Management Company
Auction houses have much to gain by using a print management company to handle their printing requirements. Rather than deal with the cost and challenge of managing an in-house print team, most auction houses opt to outsource those roles to experts who can meet its various printing needs.
Catalogues & Brochures
Printed catalogues are a cornerstone of the marketing strategies of many auction businesses and an experienced print management company can design and produce attractive materials to distribute to the target market. How else can an auction house benefit from working with a reputable print partner?
1) An Established Network
If an auction house were to handle its print materials in house, it would mean buying or renting equipment and hiring experts for the project. There are then other considerations like licensing software, the maintenance of printers and purchase of paper and ink. With a print management company, who will already have this infrastructure in place, a business only has to worry about finding the right service for their needs and budget.
The print management company will also have a network of suppliers that it can readily negotiate with for lower prices which are then passed on to the customer. A print management company will know the right partners to work with to secure the best catalogue design service and printed materials solutions for you.
2) Efficient Time Management
Involving a print management company from the start of a project will save an auction business a considerable amount of time. The print management company can be responsible for every stage of the project if you require, from developing the concept to designing the catalogues to delivering them to end users. By working with an experienced print management company, the business will have close involvement in all marketing decisions, to ensure that the finished materials meet their needs in terms of brand style, quality, price and deadlines.
However, since the print management company can if you choose, deal with most of the work, the client is left with time to focus on their business.
3) An Improved Print Environment
For an auction house that has already set up a printing facility in house, a print management company can be hired to consult. The print management company can analyse how the business conducts its print activities and help management identify and correct inefficiencies in the operation and/or supply chain for ink and paper by helping track the volume of paper and ink used along with other workflow activities.
Overall an efficient print environment with reduced wastage and increased productivity can bring an auction house significant cost savings, and through a print management company partnership the business can also keep up to date on the best printing processes for its marketing material and latest technological advances.
Give Us A Call and Find Out How We Can Help Your Business
An auction house needs the right print management company to capitalise on these benefits and more. At 21st Century Print we promise quality, reliability and efficiency, ensuring that our finished material meets every expectation. Download our free eBook – The Catalogue Print & Design Guide – to learn more, or simply contact us directly.