Does Catalogue Product Quality Matter?
In a word, yes! Even in this digital age, the role that product catalogues play in marketing cannot be overlooked. Product catalogues give your business a chance to make known to the public the products or services you deal in, and their features. However, it’s not just a matter of bundling products and their descriptions in a cheap booklet and presenting them to your target audience.
Your Catalogues Influence Customer Perception Of Your Brand
A quality product catalogue is one way of creating brand awareness and is a great point of reference. Through strong visuals and an accompanying message, you will be able to put across information about your new product. A poorly produced or designed catalogue is memorable for the wrong reasons and reflects badly on your products.
A high quality catalogue, on the other hand, immediately creates a positive brand image and makes it more likely that the recipient will retain their catalogue for a longer time period – even passing it on to colleagues and suppliers. This increases the value of each catalogue and boosts your chance of conversions.
Quality Product Catalogues Bridge The Offline And Online Divide
Many people will want to visit your website after finding out about your products in a catalogue. A well-designed catalogue will prompt the prospective client to look up your company on the internet where they can find complementary information about the products. Someone who is unimpressed by a low quality catalogue is unlikely to bother visiting your website only to get more of the same.
A Quality Catalogue Directly Addresses And Engages Your Audience
Quality extends to your choice of written content and images, as well as colours, font and paper. A quality product catalogue has its images and content tailored to attract your target market. As such you can directly address their needs. A focused approach makes the content relevant and is more likely to lead to conversions. A ‘scattergun’ approach rarely delivers a good ROI with catalogue marketing, even on high volume mailshots. Each product should be carefully framed with content that presents its value to your intended audience.
An Integrated Approach to Marketing
Quality product catalogues are the perfect way of complementing other promotional methods such as online advertising, social media marketing, blogging and SEO. Your printed material should be consistent with your other marketing efforts and of sufficient quality to support, rather than detract from, your overall lead generation strategy.
Not only do catalogues present your company’s products and services but they embody its characteristic values. If production quality matters to you and you are looking for a reliable print management partner, please get in touch today for more information. We look forward to assisting you.